When it comes to understanding how advertising works, we know that what people feel about an ad matters at least as much as what they think about it. Indeed, what an individual feels matters more than they can express, or even be aware of. In that context, how much use can it be to ask people ...
) JWT London has appointed Ricardo Figueira as its first digital executive creative director ... ) Profero London has appointed Ben Clapp as its executive creative director. ( Campaign ) Paul ...
Free packs, providing shoppers with even more of the brand values they clearly cherished ...
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
In 2006 when UM did the first Wave study of online behaviour, they didn t even measure video consumption as a separate metric. In their 5 th Wave conducted in late 2010, video consumption had ... study, Aegis saw a significant uplift even when moving from a 500,000 EUR to a 1m EUR spend in online ...
Ryan as the group head of social to lead its new Social@Ogilvy practice in London. ( Campaign ...
has done with gin in an unusual black, squat bottle, or even Monster Supplies and its curious mix ...
ways. It is fully consumerist, even arrogant, yet because it is frank in what it is, and what ...
limits, brands became even more aggressive in their use of promotions to appeal to the consumer demand ...
. ( Campaign ) The Radio Advertising Bureau is backing its 350,000 drive to champion higher standards ... joins as planning director from Proximity London where he was European planning director overseeing its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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