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12 May 2010 | by Staff
. NO - Martine Ainsworth-Wells, Marketing director, Visit London I think quite the opposite is true ...
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Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving.
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
Creativity in numbers
27 Apr 2010 | by David Tiltman
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ... are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
of the Advertising Standards Authority (ASA) last year following an ad that claimed its prices were '25% cheaper than ... London businesses' view of the recession. 'There was a temptation to stretch those findings and to comment on them from a wider perspective, but that wouldn't have been right because it was only the London ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
, and i2i has just completed a campaign for Russian Standard Vodka, based on a competition offering ... to provide content. 'There are lots of quick-win, low-cost ways of getting your content pushed out even ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
