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Facebook is a lower quality medium than TV, says marketing academic

even more valuable because they had a higher proportion of people who were light TV viewers ... at Bafta in central London on Friday morning (23 March) Sharp said growth came from people who did not buy ...

Getting behind the IAB figures: Media experts on the rise of mobile

. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ... Ramsay, digital account director, UM London "It's the year of the mobile. How many times have we ... now facilitate experiences on par or even better than those available online) and it's no surprise ...

Global Radio strikes first partnership with Anadin

their problem. Global Radio will run ads on Heart London and sister station Capital FM to make the two stations' 4.2 million London-based listeners aware of the Heart promotion, which starts tomorrow (14 March ... manager at Pfizer UK, said: "Heart FM has a great reach in the London area and an upbeat, feelgood ...

Starcom MediaVest Group scoops $600m global Novartis media

The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...

Smooth Radio signs promotional deal with Tetley

The deal will run from November until February next year. Tetley will sponsor Andy Peebles' weeknight evening show using its iconic Gaffer character to promote Tetley decaf to the Smooth Radio audience. The deal was brokered by GMG Radio Solutions and MediaVest. The agreement also involves a ...

Rimmel London sponsors Glam Media in fashion week video deal

Glam Media, the women's publishing network behind Glam.co.uk, has teamed up with Rimmel London...and interviews, with the tagline: "Brought to you by Rimmel London". From Sunday, Glam Media will host a series of Rimmel London make-up styling videos using the brand s slogan: "Get the London look". The videos will be streamed across 40 Glam Media websites through a built-in London Fashion Week-themed video ...

Hi-Tech Media secures advertisers for washroom digital screen network

The 19-inch digital screens are able to play full TV ads with sound and are situated in vending machines in the female and male washrooms of bars and clubs such as The Living Room chain, and bar and nightclub venue Cargo in Shoreditch, London. The activity for the Graftons International-owned lip brand ...

Ikea turns to Absolute Radio for bedroom promotion

Ikea, the furniture store, has signed a six-figure deal to sponsor Absolute Radio's evening show...As part of the 14-week sponsorship, negotiated by Vizeum, from Monday (29 August), listeners to Crossley s show on Monday to Thursday evenings between 8pm and 11pm will be able to nominate two songs to celebrate going "happy to bed". Listeners will be encouraged to visit a special evening show microsite ...

Media Week launches industry projects and initiatives

and evening networking sessions that will bring to life the topics of debate from the brand s TrendWatch ...

Media360: Pictures from the gala dinner and evening event

from the evening....and Africa, Nigel Holland. Bringing the conference to an end, both CDM London creative director Gordon ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.