Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in the second half of the year as activity spikes around Fifa s Euro 2012 football championships and the London ...
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Brand barometer: Social media performance of Lynx
16 Mar 2012 | by Gemma Charles
NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models braved London's cold, warning of 'The end of the world', as Final Edition ads generated social coverage ...
Global Radio strikes first partnership with Anadin
13 Mar 2012 | by Matthew Chapman
their problem. Global Radio will run ads on Heart London and sister station Capital FM to make the two stations' 4.2 million London-based listeners aware of the Heart promotion, which starts tomorrow (14 March ... manager at Pfizer UK, said: "Heart FM has a great reach in the London area and an upbeat, feelgood ...
Boris teams up with P&G to kick off capital clean-up
12 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Mayor of London Boris Johnson has teamed up with Procter & Gamble (P&G) to sponsor London's annual...hosted between March and June across the city in the run-up to the London 2012 Olympic Games. Mayor Johnson hopes they will improve Londoners' "quality of life". British actress Keeley Hawes has been named P G's Capital Clean-up ambassador in support of the campaign. She said that as a Londoner ...
Identifying the taste setters
09 Mar 2012 | by Jan Worsley
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
title Marketing magazine, and the winner will be crowned at the Revolution Awards ceremony in London ... than 200,000 unique users in its first week. The brand stole the show at last year s London Fashion ...
Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
line' of reporting responsibility - would result in so many standoffs that even the most new ... London Business School and is a partner at Passionbrand. 30 SECONDS ON: MARKETING CUTS Despite ...
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
In 2006 when UM did the first Wave study of online behaviour, they didn t even measure video consumption as a separate metric. In their 5 th Wave conducted in late 2010, video consumption had ... study, Aegis saw a significant uplift even when moving from a 500,000 EUR to a 1m EUR spend in online ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
-territory ones. But even globally, it passes all its campaigns by Facebook at the earliest possible stage, 'to ... , potentially cut out of the biggest Facebook ad deals, there are fewer words of reassurance, although even were ... moved in, carving a margin out of improved return on social investment. London-based TBG Digital ...
Unilever's Keith Weed: 'Marketing's at a crossroads'
05 Mar 2012 | by Arif Durrani
billion, or even nine and a half billion, by 2050, Weed stressed the need to "reinvent marketing for the new environment". He noted such population growth was the equivalent to "a new London every six ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
