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Dove erects Valentine's Day 'tweet screen'

13 Feb 2012 | by Sarah Shearman

Dove, the Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which

Bakers creates TV soundtrack just for dogs

13 Feb 2012 | by Maisie McCabe

will launch this evening during 'Emmerdale' at 7.15pm on ITV1. Mark Zaki, brand manager, Bakers, said ...

TBWA lands £100 million global Aquafresh account

09 Feb 2012 | by Sara Kimberley

The move ends Grey s 14-year tenure on the business and follows a pitch process. Aquafresh s global advertising, including a UK spend of 10 million, will now be led out of TBWA\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ...

Social brands: Unilever shifts focus from social media to word of mouth

08 Feb 2012 | by Nicola Clark

Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ...

Branding 'police' mask non-sponsor logos at Olympic venues

07 Feb 2012 | by Rachel Barnes

of toilets will be taped over. A spokesman for London 2012 said: All branding within venues is restricted, even for sponsors, so some will be covered up. ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

L'Oréal anti-wrinkle cream ad thwarted by MP

01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

by the Advertising Standards Authority (ASA), after a complaint was received from Jo Swinson MP....is hydrated, skin feels more toned, skin feels more supple, complexion looks more even, skin is luminous, skin ... way that substantially changed Weisz's complexion to make her skin appear smoother and more even ...

Olympic hopefuls join Pantene campaign

30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games.

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

limits, brands became even more aggressive in their use of promotions to appeal to the consumer demand ...

Durex campaign promises to help couples get in sync

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign by Euro RSCG London will launch on YouTube on 1 February, before airing on UK channels ITV and Channel 4 at the end of the month. The activity will be supported by a Facebook game called "How in-sync are you?". The campaign shows two turntables playing 'Let's Get it On' by Marvin ...

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