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MasterCard extends Priceless campaign with festival sponsorship

MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...

HSBC's Chris Clark on a new era for the bank's marketing

A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors ... , but that doesn't mean there isn't a resonance left behind. I used to work on the Mars account, and even then "A ... , Bates Dorland London (1996-97) - Executive vice-president, Bates Dorland New York (1997 ...

Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons...down to two cities London and Amsterdam. On all the important criteria facilities, security ... . Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

Apple cements most valuable brand status as UK's giants slide

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Amex rolls out first SMS-interactive billboard

, offering consumers "insider tips" about activities in London....The billboards rolled out this week across main London terminal train stations. They have been ... to "London's Insider Tip Generator" to recieve a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...

Lexus to sponsor City AM awards

recognises those who have helped position The City of London at the centre of the world's financial markets ... together London's best companies and individuals to celebrate success, innovation and progress in UK ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Brand Barometer: Social media performance of Virgin Money

. MARCH Conversations about the Virgin London Marathon in April began to crop up, with Twitter and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...

When social media turns bad: dealing with negative comments

Abbey ,' he contends. 'There weren't that many adverse comments about the idents; they didn't even ... communications Caspar Nelson says that, initially, only a few people objected, even though more than 600 complaints were eventually made to the Advertising Standards Authority, which went on to clear the ad ...

Facebook's Everson urges marketers to 'make a bet on us'

, and therefore the marketer can utilise that in really interesting ways," she says. "What s even more interesting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.