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Amex rolls out first SMS-interactive billboard

, offering consumers "insider tips" about activities in London....The billboards rolled out this week across main London terminal train stations. They have been ... to "London's Insider Tip Generator" to recieve a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Pick of the Week - JWT London, HSBC

Jeremy Lee picks JWT London's "serious play" film, which promotes HSBC's sponsorship of the Hong

HSBC 'serious play' by JWT London

The "serious play" films, created by JWT London, aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament. ...

Visa Europe 'flow faster' by Saatchi & Saatchi

Mile High City by Ocean Colour Scene, the "flow faster" ad depicts Bolt arriving at a London airport ...

Santander '123 Current Account' by Euro RSCG London

The spot was created by Euro RSCG London. ...

Santander targets females with 'more human' marketing strategy

The Spanish-owned high-street bank is moving away from the "red brick" creative theme of previous ads, which has been deemed too "corporate". In its place is a new campaign, created by Euro RSCG London, which more explicitly emphasises the benefits of its products to customers. The new ads, which ...

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

because it has legs and drives results. It s even been recognized as an official day by the Congress ...

HSBC 'lemonade' by JWT London

JWT has created a spot for HSBC.

Axa launches debut integrated campaign

" Axa's "Redefining Standards" positioning, which supports customers' needs and aspirations ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.