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Helen Edwards on Branding: From checkout to grave

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...

Helen Edwards on Branding: The third way

-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...

Helen Edwards on Branding: Time to get touchy-feely

, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Biggest brands: Top 100 online advertisers 2010

in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ... are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...

Special Report: Market Research - Tell me about it

-burning one - is that marketers, NPD, innovators, and even sales have been realising that the results of too ... and supplement the information.' Similarly, Standard Life has recently embarked on a face-to-face project ... and what our customers believe,' says Standard Life's UK insight partner, Carol McCreadie. Cultivating ...

Mark Kleinman on marketing and the City: Wider horizons

based in London. Founded in Hatton Garden in 1848 as the Prudential Mutual Assurance Investment and Loan ...

AXA hires Havas to media account

was rapped by the Advertising Standards Authority earlier this year when it emerged the company did ...

Sector Insight: Motor insurance

returns are processed. The data supplied by Standard Poor's has been extracted from the SynThesys ... and Mintel/Standard Poor's do not guarantee the accuracy, adequacy, or completeness of any information ... : Standard Poor's SynThesys Non ...

Lloyds TSB in 2012 website

Lloyds TSB is supporting its tier-one sponsorship of the London 2012 Olympic Games with a dedicated...The site will act as a central hub for the bank's tie-up with the event. Activities include its Local Heroes programme, a National School Sport Week and a range of Lloyds TSB London 2012 products. The site aims to show customers how Lloyds TSB, which was the first domestic sponsor of the 2012 Olympics ...

Brand in the news: Barclays

understands my concerns or is even aware what is going on. Something that reflected my needs in a more ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.