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Private equity media investment to continue throughout 2008

LONDON - Nearly 90 per cent of private equity technology, media and telecoms (TMT) investors expect

Campaign first for JCDecaux's Profiler

LONDON – JCDecaux is running its first campaign using the Profiler audience planning tool.... The company has now taken sites in several major cities including London, Manchester, Liverpool, Glasgow ...

Friends Provident hires Ptarmigan

LONDON – Friends Provident, the UK pensions and life assurer, has handed its estimated £3m global...for seven years, repitched for the Aegon business in November against four undisclosed agencies. London ...

Profero beats rivals to win HBOS account

LONDON - Independent digital agency Profero has landed the search and digital media account...and now has offices in London, Paris, Munich, Madrid, Milan, Singapore, Hong Kong, Shanghai, Tokyo ...

HBOS looks for agency to promote offshore activity

LONDON - Banking group HBOS is seeking an agency to handle digital media and search activity

Ptarmigan retains insurance account

LONDON - Life insurance and pension company Aegon UK has reappointed Ptarmigan Media to its £2m...in financial services. London-based Ptarmigan, established in 1993, is the largest financial specialist media ...

ZenithOptimedia wins insurance group's £30m media account

LONDON - ZenithOptimedia Group has scooped the £30m media planning and buying account for insurance

First Direct opts for Ubiquitous approach

LONDON - Taxi advertising company Ubiquitous has been commissioned to carry out a marketing

All Response Media wins £8m Beatthatquote.com account

LONDON - Financial services price comparison website Beatthatquote.com has awarded All Response

Zurich takes ad spots on C4 on-demand service

LONDON - Media agency Zed has brokered a deal for Zurich to be one of the first advertisers

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.