HSBC 'serious play' by JWT London
19 Mar 2012
The "serious play" films, created by JWT London, aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament. ...
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Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...
Visa Europe 'flow faster' by Saatchi & Saatchi
19 Mar 2012
Mile High City by Ocean Colour Scene, the "flow faster" ad depicts Bolt arriving at a London airport ...
Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
isn't especially creative or even totally original: sports fans have been painting faces for years and ... of the founders - not just for its graduate recruitment target, but also for the client target, even though ... faces to watch. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
London 2012: he hopes it will change our payments behaviour, too....five months until the start of the London 2012 Olympic Games, and the culmination of a five ... faster with Visa', Bolt races an unknown rival from the airport to London's Olympic Stadium in a playful ... -Cola, the technology will be included in its soft-drinks vending machines. Four thousand London taxis will be fitted ...
Lansons wins exchange trading account
08 Mar 2012 | by Alec Mattinson
-traded commodity (ETC) products based on Brent crude on the London Stock Exchange. It is thought the agency ...
Santander '123 Current Account' by Euro RSCG London
07 Mar 2012
The spot was created by Euro RSCG London. ...
Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
The Spanish-owned high-street bank is moving away from the "red brick" creative theme of previous ads, which has been deemed too "corporate". In its place is a new campaign, created by Euro RSCG London, which more explicitly emphasises the benefits of its products to customers. The new ads, which ...
MGM Advantage plans fresh PR help after comms shake-up
05 Mar 2012 | by John Owens
at Standard Life, said: It s up for grabs at the moment. The brief is far reaching and I m looking ...
Barclaycard secures sponsorship of NEC venues
01 Mar 2012 | by Alex Brownsell
Rather than assuming the entire name, like The O2 in London, the West Midlands venue will now become known as NIA, A Barclaycard Unwind Experience. It is part of a wider five-year sponsorship deal ... music and entertainment sponsorship properties, including Wireless Festival in London, Wembley Arena ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
