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MasterCard extends Priceless campaign with festival sponsorship

MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...

HSBC's Chris Clark on a new era for the bank's marketing

A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors ... , but that doesn't mean there isn't a resonance left behind. I used to work on the Mars account, and even then "A ... , Bates Dorland London (1996-97) - Executive vice-president, Bates Dorland New York (1997 ...

Aviva appoints Bray Leino to B2B account

The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ...

Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons...down to two cities London and Amsterdam. On all the important criteria facilities, security ... . Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

Apple cements most valuable brand status as UK's giants slide

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

James Murray resigns from Fleishman-Hillard

, Aviva, Scottish Power and the State Bank of India. Richard Kanareck, Fleishman-Hillard s MD in London ...

Think BR: Online finance in the age of data

moment just how much money, per bank, is spent in any single working day in London. Now, imagine ...

Financial Services Compensation Scheme reviews ad account

was set up by the Government. Last month, FSCS hired UM London to handle its communications planning ...

Infrastructure India calls in Merlin for financial brief

Infrastructure India, a London-listed investment company focused on Indian infrastructure assets

Amex rolls out first SMS-interactive billboard

, offering consumers "insider tips" about activities in London....The billboards rolled out this week across main London terminal train stations. They have been ... to "London's Insider Tip Generator" to recieve a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.