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Social brands: Unilever shifts focus from social media to word of mouth

Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ...

'Mega-deals' lead to listings market lift for City PR agencies

and details emerged of a planned 50bn merger of London-listed mining giants Xstrata and Glencore ... to float a new vehicle on the London stock market. However, new listing interest continues to emanate from emerging markets. One January process saw key City agencies in London pitching for the $3bn IPO ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

that engagement. HIGHLIGHTS World Economic Forum - Prime Minister David Cameron was joined by London Mayor Boris Johnson and London 2012 chairman Lord Coe to mark six months until the start of the Olympic ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

HSBC 'lemonade' by JWT London

JWT has created a spot for HSBC.

Axa launches debut integrated campaign

" Axa's "Redefining Standards" positioning, which supports customers' needs and aspirations ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

Park Lane in London on Monday 11 June. For further details on how to enter, visit www.marketingsocietyawards.com . ...

Edelman Trust Barometer reveals distrust of UK government and business

The UK research, which is published today, suggests that trust in UK government and business is down on a year ago. Just 29% of people expressed confidence that government is doing the right thing, with only slightly more people (38%) trusting in business. Even NGOs were trusted by a mere 42 ...

Insurance group ACE hires HSBC's Darragh Gray as director of comms

Based in London, Gray will be responsible for all internal and external comms, including media relations, corporate and marketing comms, across ACE s operations in 27 countries throughout its Europe ... was senior manager, group comms. Previously he was senior comms manager at Lloyd s of London. Andrew ...

The DIY creative brands

. This approach is not limited to attention-grabbing dotcoms, or even characterful, niche brands - although plenty ... guards the secrets of its TBWA\Chiat\Day-supported Media Arts Lab; and even Specsavers has a 40-strong ... . The agency world has its own view. The in-house ad has long been a subject of Soho scorn, even ...

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