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PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies

, if patients know about a new treatment (or even an existing one) they would at least stand a chance ...

INTERNATIONAL: Public responds to Monsanto PR campaign

LONDON: More than 2,700 people have telephoned the public information hotline set up by life...LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne Foster, Monsanto s director of public and government affairs, UK, told the International Public ...

NEWS: STOP PRESS

to boost the company s image. Edelman prepares for pain-free Advil launch Edelman London ... to Transport Minister in London Stephen Norris, as corporate affairs manager. He reports to PR manager Lisa ...

FOCUS: ADVERTORIALS; Securing write of way from editors

of the Evening Standard, Peter Gould, is very positive about the advertorials market: Advertorials are our ... ,Scotsman, Scotland on Sunday and the Evening Standard since 10 February. According to Thomas ... , but for an advertorial for UPS in the Evening Standard we used one of their recommended freelance journalists because ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.