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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

and it extensively uses PPC activity and promotions with partners, including Groupon. Last year, the retailer even ... to Ocado's heartland within the M25. 'If you look at internet food shopping, even if we're only talking ... as a glorified Waitrose delivery service for wealthy West Londoners. - Developing the company ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ... nearly 70% (since 2009). So even our shareholders understand that. Still, every six months we have a ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Marc Pritchard interview: How P&G 'cracked' social ROI

Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ... The balance between profit and purpose On the London 2012 Olympics Q: What financial ... . So our target [for the London 2012 Olympics] is an extra $500m in sales worldwide. Q: Few ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...

P&G Marc Pritchard: The full WACL speech

brands and companies; that inspire passionate followers and even create movements....recession created an inflection point that requires brand building innovation to survive and even thrive ... in the Olympic conversation Identifying mums London 2012: Buying everyday products can help kids have ... to transform public opinion on just about anything, including the direction of brands, companies and even ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

-territory ones. But even globally, it passes all its campaigns by Facebook at the earliest possible stage, 'to ... , potentially cut out of the biggest Facebook ad deals, there are fewer words of reassurance, although even were ... moved in, carving a margin out of improved return on social investment. London-based TBG Digital ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

but we have to work even harder to find them. Cutting costs can be part of this, but it's not the primary ...

Weighing up Twitter's branded adventure

; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.