Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in the second half of the year as activity spikes around Fifa s Euro 2012 football championships and the London ...
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
When it comes to understanding how advertising works, we know that what people feel about an ad matters at least as much as what they think about it. Indeed, what an individual feels matters more than they can express, or even be aware of. In that context, how much use can it be to ask people ...
Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
AND EVALUATION Highlights of press coverage included full-page features in the London Evening Standard ... London. This enabled the comms team to share ideas and knowledge and pass information across territories ...
Entertainment: Film fans sent on troll-hunting mission
16 Feb 2012 | by John Owens
mainstream teen audience. STRATEGY AND PLAN A London screening for press included a press release ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
coverage were achieved. Key media included the BBC show Northwest Tonight and the Manchester Evening News ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
ways. It is fully consumerist, even arrogant, yet because it is frank in what it is, and what ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
, there are ramps in the London headquarters so workers can skateboard from level to level. Millward Brown ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
campaign ranks as even more irksome. Halifax brand strategy director Simon Watts says: 'A good ad has ... to be irritating, some brands go out of their way to avoid annoying audiences. The appeal of even the best ... Crispin Porter Bogusky 12 18 M ller TBWA\London 11 19= UPS ...
Think BR: Customer loyalty in 2011
25 Nov 2011 | by Simon Atkinson
), as seen in London in the form of the Oyster Card, brings new possibilities to marketers. Here ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
' campaign with its latest ad, by Adam Eve, which focuses on electrical goods. London 2012 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
