11 May 2010
| by Helen Edwards
the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ...
, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ...
customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
05 May 2010
| by Helen Edwards
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ...
from London Business School and is a partner at Passionbrand, where she works with some of the world ...
28 Apr 2010
| by Helen Edwards
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
21 Apr 2010
| by Scott Billings
and sizes, from those who are very aware and informed to those who are unaware, or even apathetic ...
by the Advertising Standards Authority, the effects of these rules are likely to filter down to packaging design, too ...
that shoppers struggle to detect a 5%-10% difference in glass container weight, even when they are aware of it ...
30 Mar 2010
| by Adam Woods
in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ...
are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...
19 Jan 2010
| by Sara Kimberley
LONDON - ASOS.com has appointed former consultant at advertising agency Mother, Clare Dobbie...Banana Republic in London. Dobbie started her career in advertising and worked on a variety of brands ...
13 Jan 2010
| by Jane Bainbridge
Fonda workout videos. Yet even with the aid of technology, all those well-intentioned New Year ...
largely dried up. Even for the most determined exercisers, expensive club memberships are one of the first ...
. This attrition rate is even more of an issue in the current climate, as new members are less likely to replace ...
07 Apr 2009
| by Mark Kleinman
-facing business never augurs well for a coherent customer proposition - even for one as integrated ...
09 Dec 2008
| by Mark Ritson
of money. All that is gone, and not coming back any time soon. Anyone who even suggests launching a new ...
08 Dec 2008
| by Fiona Ramsay
LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger