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Helen Edwards on Branding: From checkout to grave

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...

Helen Edwards on Branding: The third way

-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...

Helen Edwards on Branding: Time to get touchy-feely

, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Design Report: Planet Packaging

and sizes, from those who are very aware and informed to those who are unaware, or even apathetic ... by the Advertising Standards Authority, the effects of these rules are likely to filter down to packaging design, too ... that shoppers struggle to detect a 5%-10% difference in glass container weight, even when they are aware of it ...

Biggest brands: Top 100 online advertisers 2010

in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ... are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...

ASOS.com appoints Mother's Clare Dobbie as marketing director

LONDON - ASOS.com has appointed former consultant at advertising agency Mother, Clare Dobbie...Banana Republic in London. Dobbie started her career in advertising and worked on a variety of brands ...

Sector insight: Health and fitness clubs

Fonda workout videos. Yet even with the aid of technology, all those well-intentioned New Year ... largely dried up. Even for the most determined exercisers, expensive club memberships are one of the first ... . This attrition rate is even more of an issue in the current climate, as new members are less likely to replace ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

-facing business never augurs well for a coherent customer proposition - even for one as integrated ...

Mark Ritson on Branding: Premier gets out of a jam

of money. All that is gone, and not coming back any time soon. Anyone who even suggests launching a new ...

Philips reviews UK agency arrangements

LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.