Study reveals search habits for electronic goods
28 Aug 2008 | by Sarah Crawley-Boevey
LONDON - Research into consumers' search behaviour when they buy electronic goods has revealed
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MPG International wins £4m Hermes account
17 Sep 2008 | by Arif Durrani
LONDON - Hermes, the luxury French fashion brand, has awarded its £4m pan-European media planning
4DS loses out as classified ad website opts for NASH
04 Mar 2008 | by Sarah Crawley-Boevey
LONDON - Classified website Freeads.co.uk has appointed NASH (Not Another Sales House) to manage
OMD UK wins HMV search business
26 Feb 2008 | by Andrew McCormick
LONDON - Omnicom agency OMD UK has picked up the search engine optimisation account for music
Yahoo! seals T-Mobile ad sales role
17 Jan 2008 | by Andrew McCormick
LONDON - T-Mobile is set to open its portal to advertising after appointing Yahoo! as its exclusive
New alcohol marketing rules introduced
04 Jan 2008 | by Isabella Piasecka
LONDON - New alcohol marketing rules have been introduced by the Portman Group, the largest...material. It does not however apply to alcohol advertising, which is regulated by the Advertising Standards ...
Canon to link with C4 for video-on-demand offer
30 Oct 2007 | by Andrew McCormick
LONDON - Photography giant Canon is poised to go live with a first-of-its-kind online marketing
Letters
26 Jul 2007 | by Staff
LONDON - Understanding consumer behaviour is the key to media success in the future...media agencies is leaving the gold standard of many traditional research-based planning tools behind ... Hammersmith Road, London, W6 7JP, or fax us 020 8267 8020 ...
It's official: size really does matter in media
26 Jul 2007 | by Staff
LONDON - Media's longest-running debate has finally been settled: size does matter... at least
Google to enter in-game advertising market with acquisition
23 Jan 2007 | by by Staff
LONDON - Google could be set to enter the in-game advertising market, with the rumoured acquisition
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
