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Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

of the marketing guy is making you want things you didn't even know you needed. In a world where pretty much all ...

P&G Marc Pritchard: The full WACL speech

brands and companies; that inspire passionate followers and even create movements....recession created an inflection point that requires brand building innovation to survive and even thrive ... in the Olympic conversation Identifying mums London 2012: Buying everyday products can help kids have ... to transform public opinion on just about anything, including the direction of brands, companies and even ...

Broadcast yourself: Should brands become media owners?

influencer. Manifest London MD Alex Myers is unconvinced that producing a show has become a worthwhile ...

ISBA Conference: President spotlights online behavioural ads debate

"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...

Commercial TV and radio remain strong in Q1

in the second half of the year as activity spikes around Fifa s Euro 2012 football championships and the London ...

Blue Rubicon launches agency Surname & Surname

Surname will initially be based in Blue Rubicon's offices in London Bridge and will draw on the agency ...

Cartier creates epic ad to celebrate 165-year heritage

from Sunday 4 March to Saturday 17 March. The full version will also run in London cinemas against ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

-territory ones. But even globally, it passes all its campaigns by Facebook at the earliest possible stage, 'to ... , potentially cut out of the biggest Facebook ad deals, there are fewer words of reassurance, although even were ... moved in, carving a margin out of improved return on social investment. London-based TBG Digital ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.