to remove filtersMarketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
and will feature an on-pack promotion for one person to win a diamond worth 15,000 from Williams Son of London. ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
recognises those who have helped position The City of London at the centre of the world's financial markets ... together London's best companies and individuals to celebrate success, innovation and progress in UK ...
We'll Call You: Land Rover
02 May 2012
do you live? I can give you your local dealer number. Mktg I live in North London. Land ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
daringly different or even having a visual impact, but through powerful story-telling. I'm not watching a ... the same: the focus on advancement through technology, even if it was misunderstood back in the day. In one ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ... manufacturing in Sunderland and design in West London, is a factor more consumers now care about. 'We ... at $27bn, and Honda, 19th at $19.4bn. Long-term view Interbrand London chief executive Graham Hales ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
' is the best-known slogan in the automotive sector by quite some way, but even though it's featured in our ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
, Birmingham s Bullring and London s Westfield. Consumers will be encouraged to visit a dedicated YouTube ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
