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SapientNitro wins McLaren digital business

31 May 2012 | by Sara Kimberley

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

BMW 'Ultimate Track' by Dare

28 May 2012

BMW 3 Series in the context of the company's sponsorship of London 2012.

Taxi app Hailo calls in Surname & Surname for consumer drive

18 May 2012 | by Sara Luker

Hailo, the black cab app, has called in agency support to ramp its consumer presence in London..., to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...

The AA calls £7 million advertising review

03 May 2012 | by Jeremy Lee

McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

17 Apr 2012 | by Alex Brownsell

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Citroën 'footballet' by Euro RSCG London

12 Apr 2012

Arsenal footballers try their hand at ballet in a campaign to support the launch of the new Citroën DS5.

Omnicom and IPG form JV to service $1bn global Chevy account

27 Mar 2012 | by Anne Cassidy

Karlsson, the McCann New York and London chairman and chief creative officer and Prasoon Joshi ...

UM lands Zipcar's £4m planning and buying account

21 Mar 2012 | by Nick Batten

Zipcar, the car-sharing network, has appointed the Interpublic Group agency UM London to handle its...UM London will handle the planning and buying for Zipcar's spring campaign, which will involve its ... marketing director Andrew Barclay, to implement a communications plan focusing on Londoners, with a view ... -weighting our UK marketing support with the appointment of Weber Shandwick and UM London at a critical time ...

Nissan Juke 'built to thrill' by TBWA\London

14 Mar 2012

TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new positioning: "Nissan. Innovation that excites."

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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