SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...
The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...
Hailo, the black cab app, has called in agency support to ramp its consumer presence in London..., to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...
McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...
as well as London. McCall previously worked for Ford for two years, and before that worked in his first ...
The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...
Roberts, who left Mercedes earlier this year, will become head of global brand comms at the British car manufacturer. He spent three years in the top comms job at Mercedes, where he oversaw the company's backing of London Fashion Week amid efforts to broaden its demographic. Before this, former ...
enthusiasts called MyVan and sponsorship of the London Fashion Week, which was promoted via the @MercedesLFW ...
It is understood that the7stars picked up the account after a final shoot out against Havas Media-owned Arena Media. Interpublic media agency UM London was involved at an earlier stage in the pitch process handled by Brian Jacobs Associates . It is understood that Suzuki is expected to retain ...
, but has whittled down the competing agencies to Arena Media and the7stars. UM London had also pitched ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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