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Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home

From DM Bulletin to Data and Direct Bulletin

companies seek to create best of breed offerings. Meteorite.s merger talks with MRM London follow ... . Even digital agencies are trying their hand at direct, as with Albion launching Albion Cell , while ad ...

Appointment to view: the making of Toyota's Get Your Energy Back

. The ad was shot in London's Shoreditch with a live audience of passers-by. Projection mapping was used ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

115 116 This little lady went to London 3736 ... 119 The musings of an opinionated sod 3691 120 London ... London 3299 135 Marketing society 3257 136 ...

Trading places: this week's people moves

Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe...Advertising Grey London has promoted Ivan Palmer and Craig Morgan to the agency ... executive of Grey London, is joining the board of Social Partners. ( Campaign ) DraftFCB London has ... , after less than a year in the job, and made him head of planning of its London office. ( Campaign ...

CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi

Copy, eh? It's a bugger and no mistake. Should we even bother? A few years ago, one advertising..., even to a non-petrol head. But the new ad doesn t tell me this. Or anything of note, really ...

Think BR: CRM and a sledgehammered Lamborghini

relationship can begin well before your customer is even old enough to drive; posters of Ferraris ... . Alongside traditional media, a brand could even opt for genuinely personal communications; how about letters ...

The BR 200 May 2011: The web's most influential bloggers (51-100)

Lady Went To London 4506 76 The Toad Stool by Alan Wolk 4493 ... 3816 89 H K London's Blog 3773 90 American ...

CREATIVE STRATEGY: A sense of humour ... success, by Land Rover

. This is true for me even when I m a passenger in my brother s Range Rover as he tears around the dodgy back ...

Are you part of Middle Britain?

dominate. Just over half (54%) of Middle Britain state they are happy with their standard of living ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.