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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

Kennedy London 50,333 shares this week All time: 676,182 shares ...

SapientNitro wins McLaren digital business

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

Goodyear launches £30m media pitch

The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...

Campaign Viral Chart: Nike interactive ad nets first place

. 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...

The AA calls £7 million advertising review

McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...

Which Olympic sponsor ads are most shared?

With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring.... Panasonic 'London 2012' All time: 1,507 shares 8. BMW ... 10. BT 'London 2012' by AMV BBDO All time: 1,006 shares ...

Toyota launches YouTube car configurator

to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu

April Fools' Day: Which brands got involved?

Serial offender BMW took out press ads for a new technology for runners inspired by its partnership with the London 2012 Olympic Games. The ads read: "The new driverless Running Coach feature uses a combination of ConnectedDrive technologies and surround view cameras to enable your BMW ...

Omnicom and IPG form JV to service $1bn global Chevy account

Karlsson, the McCann New York and London chairman and chief creative officer and Prasoon Joshi ...

UM lands Zipcar's £4m planning and buying account

Zipcar, the car-sharing network, has appointed the Interpublic Group agency UM London to handle its...UM London will handle the planning and buying for Zipcar's spring campaign, which will involve its ... marketing director Andrew Barclay, to implement a communications plan focusing on Londoners, with a view ... -weighting our UK marketing support with the appointment of Weber Shandwick and UM London at a critical time ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.