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Helen Edwards on Branding: From checkout to grave

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...

Helen Edwards on Branding: The third way

-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...

Helen Edwards on Branding: Time to get touchy-feely

, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Profile: Making his marque

without actually paying for it. Even the UK's political parties have been publicising Audi models ... from that further down the line,' says Duffy. 'Even though we didn't benefit from scrappage (the ...

Brand Health Check: Honda

, the problem was that all Honda owners were over 50 - and even they felt that they had to actively justify ... 's 8m. Toyota was eviscerated in the media. The Honda story already feels like old news. And even ...

Biggest brands: Top 100 online advertisers 2010

in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ... are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...

Mark Ritson on Branding: Toyota's structural flaw

LONDON - The company's focus on a master-brand means that if one of its models faces problems...answers his critics, and even if all Toyota's design flaws are remedied, its problems are only beginning ... at all. The lesson for Toyota is that every one of its sub-brands, even ones it has yet to launch ... -crisis levels for the next decade. Even after research confirmed that Audi's accelerator problems were caused ...

Special report: Experiential - From live to LOUD

, and i2i has just completed a campaign for Russian Standard Vodka, based on a competition offering ... to provide content. 'There are lots of quick-win, low-cost ways of getting your content pushed out even ...

The Work

community of 'tastemakers' who would share what's happening in six European cities: London, Berlin, Milan ...

BMW reviews UK advertising account out of WCRS after 29 years

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...fuel efficient cars. The marque will also provide BMW bicycles for use by athletes and London 2012 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.