11 May 2010
| by Helen Edwards
the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ...
, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ...
customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
05 May 2010
| by Helen Edwards
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ...
from London Business School and is a partner at Passionbrand, where she works with some of the world ...
28 Apr 2010
| by Helen Edwards
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
20 Apr 2010
| by Alex Brownsell
without actually paying for it. Even the UK's political parties have been publicising Audi models ...
from that further down the line,' says Duffy. 'Even though we didn't benefit from scrappage (the ...
14 Apr 2010
| by Jeremy Lee
, the problem was that all Honda owners were over 50 - and even they felt that they had to actively justify ...
's 8m. Toyota was eviscerated in the media. The Honda story already feels like old news. And even ...
30 Mar 2010
| by Adam Woods
in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ...
are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...
24 Feb 2010
| by Mark Ritson
LONDON - The company's focus on a master-brand means that if one of its models faces problems...answers his critics, and even if all Toyota's design flaws are remedied, its problems are only beginning ...
at all. The lesson for Toyota is that every one of its sub-brands, even ones it has yet to launch ...
-crisis levels for the next decade. Even after research confirmed that Audi's accelerator problems were caused ...
17 Feb 2010
| by Robert McLuhan
, and i2i has just completed a campaign for Russian Standard Vodka, based on a competition offering ...
to provide content. 'There are lots of quick-win, low-cost ways of getting your content pushed out even ...
08 Feb 2010
community of 'tastemakers' who would share what's happening in six European cities: London, Berlin, Milan ...
03 Dec 2009
| by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...fuel efficient cars. The marque will also provide BMW bicycles for use by athletes and London 2012 ...