14 May 2012
| by Nicola Clark
of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ...
and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ...
, that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...
01 May 2012
| by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ...
."
The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ...
Benecol (Johnson Johnson) Sense Worldwide
Bepanthen (Bayer) JWT
Transport for London
Honda UK ...
20 Mar 2012
| by Sarah Shearman
by standard display formats, such as banners and text links.
It also showed that SMS and MMS advertising ...
15 Mar 2012
For Natalie follows the cast recreating that fateful evening of her disapparance as they search for her along ...
09 Mar 2012
| by Sarah Shearman
As part of the 'Ted's Drawing Room' campaign, created by Guided Collective, more than 100 customers will receive a signed and framed fashion portrait, created by one of 11 illustrators.
Ted Baker has set up the studios in stores in London and New York, where shoppers will be able to try items from ...
23 Feb 2012
| by Nicola Clark
Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd."
Blippy enables consumers ...
22 Feb 2012
| by David Benady
. It features articles in English, French and Flemish, targeting visitors to London, Paris and Brussels ...
20 Feb 2012
| by Daniel Farey-Jones
Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its...The sequence of seven shows started yesterday and will run through to tomorrow evening (21 February).
In addition to the live streaming, users can also access additional content through QR codes printed in store windows, on the tags of Newgen designer T-shirts, and in the Topshop newspaper ...
10 Feb 2012
on how to be even more outstanding and extraordinary than they already are. "What happens when you want ...
30 Jan 2012
| by Sarah Shearman
in 2008, it now has more than 5000 members in 11 countries and even hosted a 260-delegate European ...
is a real opportunity for big health brands to steal a march and even become thought ...