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Nike marketing boss attacks 'institutionally analogue' businesses

of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ... , that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...

7 For All Mankind 'an untitled flim by James Franco' by Lipman

For Natalie follows the cast recreating that fateful evening of her disapparance as they search for her along ...

Ted Baker launches pop-up customer illustration studio

As part of the 'Ted's Drawing Room' campaign, created by Guided Collective, more than 100 customers will receive a signed and framed fashion portrait, created by one of 11 illustrators. Ted Baker has set up the studios in stores in London and New York, where shoppers will be able to try items from ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

The seven sins of content marketing

. It features articles in English, French and Flemish, targeting visitors to London, Paris and Brussels ...

Topshop live streams Fashion Week shows via iPhone

Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its...The sequence of seven shows started yesterday and will run through to tomorrow evening (21 February). In addition to the live streaming, users can also access additional content through QR codes printed in store windows, on the tags of Newgen designer T-shirts, and in the Topshop newspaper ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

on how to be even more outstanding and extraordinary than they already are. "What happens when you want ...

Brands eye a share of booming digital health sector

in 2008, it now has more than 5000 members in 11 countries and even hosted a 260-delegate European ... is a real opportunity for big health brands to steal a march and even become thought ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.