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Burberry boosts digital approach with interactive campaign

29 May 2012 | by Nicola Clark

celebrations and the build-up to the London 2012 Olympics. Shot in Greenwich, London, at the site ... that the campaign "celebrates our brand and London through imagery, film, music, weather and our iconic outerwear ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ...

Nike 'my time is now' by Wieden & Kennedy London

23 May 2012

Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

'100% Original' Ugg ad banned

11 Apr 2012 | by Daniel Farey-Jones

-uk.com did not respond to the Advertising Standards Authority's enquiries. The ASA decided the "100 ...

Adidas 'take the stage' by Sid Lee

10 Apr 2012

The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain. "Adidas is providing young people ... great way to celebrate London and inspire the rest of Britain." ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

10 Apr 2012 | by Alex Brownsell

The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria ... , adidas UK marketing director, said the campaign would "celebrate London" and "inspire the rest of Britain". He said: "Our new 'Take The Stage' campaign is designed to showcase London, but also the talent ...

Beckham's pants escape advertising ban

04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Standards Authority (ASA) after complaints that the images were offensive and irresponsible.

Westfield to roll out 'I was there' Olympics campaign

27 Mar 2012 | by John Reynolds

' to support its tier-three sponsorship of the London 2012 Games....The company, which owns shopping centres in London s Shepherd s Bush and near the Olympics site at Stratford, will run ads themed on where people were during great moments from the Games. The campaign ... board . They will also be able to share and compare outfits on Westfield London s Facebook gallery ...

7 For All Mankind 'an untitled flim by James Franco' by Lipman

15 Mar 2012

For Natalie follows the cast recreating that fateful evening of her disapparance as they search for her along ...

L'Oréal Paris 'Casting Crème Gloss' by McCann London

01 Mar 2012

The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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