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Think BR: In whom we trust

18 May 2012 | by Jo Boyd

to meet modern day standards. How do brands build trust? Marketers are operating in a more ...

Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

. Unfortunately sometimes even the most effective portfolio management is not enough to revive a company ...

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

and maintaining that all-important element of luxury: exclusivity. London, Paris, Milan and New York might ... show at London Fashion Week, Burberry went one step further by making it possible for customers ... . Technology makes it easier than ever for them to do so and some luxury brands are even venturing bravely ...

Appointment to View: behind the scenes of the M&S Christmas ad

12 Dec 2011 | by Georgina Brazier

Two behind-the-scenes videos feature interviews with the contestants about their experiences on the show and their hopes for Christmas. Marcus Canty, one of the three acts to go through to the final, said: "I even said on my first audition I'd love to be able to walk into Marks and Spencer and not have ...

Duck and Cover in online model search

19 Sep 2011 | by Daniel Farey-Jones

The modelling competition can be entered via a dedicated website, wewantyourface.com , or via Facebook. A public vote will decide the top five girls and boys, who will be invited to London to attend an open casting. The campaign was created by Liverpool agency Uniform in collaboration with Duck ...

Platinum Foxes - the irresistible rise of global agelessness

22 Aug 2011 | by Dominic Harrison, Head of Global Trends

opinion research, we are struck by how accepting encouraging even society has become of older ...

Luxury BRIC by BRIC: the most unstoppable market in the world?

22 Aug 2011 | by James Murphy

in the UK than, even with all the economic power-surging of the last decade, it is in the People s Republic ... , exhibition appearances and even a Chinese-character twitter-page from Louis Vuitton; Bentley setting up stall ...

How ad engagement differs by gender

29 Jul 2011 | by Richard Morris

the level of engagement with the category is low, lower even than that of more functional sectors ... to do this, from heavier weights, UGC campaigns or even just borrowing film iconography and making an ad ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

21 Jul 2011 | by Staff

115 116 This little lady went to London 3736 ... 119 The musings of an opinionated sod 3691 120 London ... London 3299 135 Marketing society 3257 136 ...

Aussie ad for fashion brand Supre banned for sexualising 'tweens'

06 Jun 2011 | by Staff

The print, in store and bus ads, were pulled up by the Advertising Standards Bureau for sexualising young people, after a string of complaints, with some people claiming the fashion label was sexualising young people via images that came "dangerously close to soft porn". The ads in question ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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