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Helen Edwards on Branding: From checkout to grave

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...

Helen Edwards on Branding: The third way

-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...

Helen Edwards on Branding: Time to get touchy-feely

, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell

Brand Health Check: French Connection

LONDON - The retailer is still struggling to see off fast-fashion and supermarket competition.

Biggest brands: Top 100 online advertisers 2010

in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ... are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...

Levi's crafts its image

LONDON - The clothing brand has put a modern spin on its heritage by focusing on craftwork....introduced to coincide with the refit of the Levi's flagship store on London's Regent Street. The strategy ... theme will initially be used for the reopening of its London store, Levi's will undoubtedly be aiming ...

Swatch

LONDON - The Swiss watchmaker has been hit by a sharp decline in sales for its luxury brands....- they just want to be a bit more discreet about it (even P Diddy has cut back on his bling in a bid ...

Sector insight: Value clothing retailers

, according to Mintel. In this era of disposable fashion, even the most cautious of spenders can put together ...

The Work

community of 'tastemakers' who would share what's happening in six European cities: London, Berlin, Milan ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.