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My YouTube ad of the week: Sushma Sagar, Banana Republic

on how to be even more outstanding and extraordinary than they already are. "What happens when you want ...

Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...

Lacoste snaps up MPG Media Contacts

The appointment comes ahead of Lacoste's opening of its first UK flagship store in London later this year. MPG Media Contacts started working with Lacoste this week. Lacoste previously worked with the luxury specialist media agency Cream. MPG Media Contacts' other clients include Herm s, Hugo Boss ...

Fashion brands Ariella and Little Mistress pick EdenCancan

Ariella has chosen the agency - the first it has used since the 1980s - following a three-way pitch showdown late last year. EdenCancan has been given a six-month retainer brief as Ariella unveils its new website, complete with 3D graphics, which is to be marked by a London fashion show launch in April ...

Brands eye a share of booming digital health sector

in 2008, it now has more than 5000 members in 11 countries and even hosted a 260-delegate European ... is a real opportunity for big health brands to steal a march and even become thought ...

Speedo UK seeks brand boost in run-up to London 2012 Olympics

of London 2012, but does back Team GB and athletes such as Adlington and Liam Tancock, who are key medal ...

Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ... in marketing, an MBA from London Business School and is a partner at Passionbrand 30 SECONDS ON: HAPPY ... happiness to the Krug Happiness Exhibition at the Royal Academy in London. - One brand using the concept ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

genuine human behaviour. This even made it on to Woman s Hour. A viral video becoming the topic of conversation in broadcast media? Bingo! Even #walkofshame, used more than 700 times, worked. It also ...

Pitch Update

and Creature London have all made it on to the shortlist and move to the next round as the charity seeks ... , the incumbent on both the businesses, is defending against Mindshare, MediaCom Edinburgh and UM London. The Suzuki media review, which is running alongside a creative review, will see Arena Media, UM London ...

Alfred Dunhill launches Olympian campaign

of London with a series of short films featuring British Olympians talking about their experience

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