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McDonald's kicks off grassroots football push

The 20-second ad by Leo Burnett is the first of three that will feature real people at real locations. It will air on Channel 5 in the coming months. The first ad kicks off at Hampstead FC in London with girls in the under-11s football team and is dedicated to their coach, Diane. One ...

Turkey of the Week - JWT London, Harvester

Anne Cassidy doesn't think JWT London's "junior chef" commercial does very much to improve..."I would argue that being ordered around by a child make the chefs at the restaurant chain look like a bunch of patsies. The idea of having a little boy play the head chef in a kitchen might appeal to an audience of eight-year-olds (or perhaps that is the target audience?), but even younger viewers would ...

Subway 'live fresh, eat fresh' by McCann London

McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy

Sky marketer scoops top prize at Brand Event Awards

Accolades were awarded to brands and agencies including Flourish Creative, Neon, the British Heart Foundation and Marks Spencer. The evening also saw Ignite chairman ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

the Leominster farm where Tyrrells products are made. In his first week, he even bumped into an old school friend ...

Subway 'Deep South' by McCann London

Subway is launching an integrated marketing campaign through McCann London to promote its latest

Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland

high standard from us as a brand and our site (was) not good enough,' says Waring. He does not spell ... the letters we get from people who are so passionate about us. Someone even asked whether they could get ... Lives: South London with partner Hobbies: Film, theatre and the arts Last film: True Grit ...

Burger King ad banned for overstating burger size

always be in line with the standard production of the item and should not be exaggerated in any way ...

Not rules, but tools

subject for this essay). This is what got Rory (Sutherland) even more animated than usual. Duflo ... of activity is even more powerful in the digital world than in the analogue one. For a start, in digital ... executive and Emma de la Fosse is the creative director at OgilvyOne London ...

Generation why?

director and James Temple is the executive creative director at R/GA London ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.