Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead
received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
the London 2012 Games characters, Wenlock and Mandeville....McDonald's is the official restaurant provider to London 2012, and its new promotion involves the brand giving away nine million toys with its happy meals, encouraging children to engage with the Games. The toys include two stepometers, a jumpometer, a bat and ball, shuttle run-counter and a relay baton ...
The 20-second ad by Leo Burnett is the first of three that will feature real people at real locations. It will air on Channel 5 in the coming months. The first ad kicks off at Hampstead FC in London with girls in the under-11s football team and is dedicated to their coach, Diane. One ...
Anne Cassidy doesn't think JWT London's "junior chef" commercial does very much to improve..."I would argue that being ordered around by a child make the chefs at the restaurant chain look like a bunch of patsies. The idea of having a little boy play the head chef in a kitchen might appeal to an audience of eight-year-olds (or perhaps that is the target audience?), but even younger viewers would ...
McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy
Subway is launching an integrated marketing campaign through McCann London to promote its latest
. ( Campaign ) Tom Ewart , joint executive creative director at Publicis London , has resigned without a job to go to. According to a Publicis London spokeswoman, Ewart has not decided what he plans ... -Publicis London chief executive, Neil Simpson . ( Campaign ) Abbott Mead Vickers BBDO has boosted its ...
on the agency's global DHL account. ( Campaign ) Albion London has hired Saatchi Saatchi New York ... Group 's Jez Groom is leaving the company to join Ogilvy Mather London as strategic integration ... London , has joined the independent digital creative agency Skive as its first chief executive ...
The total number of complaints to the Advertising Standards Authority fell by 13% last year
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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