Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
' campaign with its latest ad, by Adam Eve, which focuses on electrical goods. London 2012 ...
campaign ranks as even more irksome. Halifax brand strategy director Simon Watts says: 'A good ad has ... to be irritating, some brands go out of their way to avoid annoying audiences. The appeal of even the best ... Crispin Porter Bogusky 12 18 M ller TBWA\London 11 19= UPS ...
' campaign with its latest ad, by Adam Eve, which focuses on electrical goods. London 2012 ...
Rover Claynation 1 Fallon BBC Radio 4 Film Season 1 JWT London Kit Kat crane 2 Wieden + Kennedy London Lurpak Kitchen Odyssey ... 1 Karmarama Colman's Season Shake 1 McCann London Bisto Promise ...
in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ... are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...
, in the past 12 months digital media has rooted itself even more firmly in mainstream culture, and digital ... vice-president at Digitas London, has seen an evolution in its relationship with client Procter ...
. Brands are looking forward to the London 2012 Olympics, as well as several other major events...., sub-sponsors and suppliers, with standard allocated rights for each tier,' he says. 'Today ... have continued to attract sponsors, with AON and Standard Chartered Bank's record-breaking sponsorships of Manchester United and Liverpool FC, respectively, providing two prime examples. However, even before ...
-effective manner will survive, but those that can deliver solutions to a high standard are likely to thrive ...
. A branded marquee was set up in the ExCel centre in London's Docklands for this year's Flora London ...
marketing to agencies that can deliver national coverage and demonstrate a clear ROI, even before a campaign ... about the future. Even bosses of agencies that have done well so far are keeping their fingers crossed ...
. 'There will be even more focus this year on brand planning, strategy and positioning. [It is] key ... ' processes or even its culture. Design can tackle all of these because first and foremost the discipline ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.