11 May 2010
| by Helen Edwards
the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ...
, will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ...
customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
05 May 2010
| by Helen Edwards
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ...
from London Business School and is a partner at Passionbrand, where she works with some of the world ...
28 Apr 2010
| by Helen Edwards
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
21 Apr 2010
| by Staff
. MAYBE - Wendy Lanchin, Planning and strategy director, The Marketing Store London Product brands have ...
-cream parlours across London, now reduced to a single store in Leicester Square. The trick seems to work well ...
be ignited with its pop-up shop on London's Regent Street late last year. However, we all know ...
30 Mar 2010
| by Adam Woods
in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ...
are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...
16 Feb 2009
| by Joe Thomas
LONDON - KFC has announced plans to open 300 new restaurants over the next three to five years.
11 Dec 2008
| by Miranda Fitzgerald
LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a
11 Dec 2008
| by Alex Brownsell
LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part
02 Dec 2008
| by Staff
LONDON - A roundup of the important stories from the world of Marketing....by DDB London, shows a St Bernard dog emerging from an alpine storm with a copy of the FT attached to its ...
London decided not to repitch for the business, on which it had worked for 26 years, after losing out ...
25 Nov 2008
| by Gemma Charles
LONDON - KFC is gearing up to offer grilled chicken in its restaurants across the UK under the name...breakfast menu in the North-East and at its flagship Marble Arch store in central London. It aims go ...