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Helen Edwards on Branding: From checkout to grave

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...

Helen Edwards on Branding: The third way

-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...

Helen Edwards on Branding: Time to get touchy-feely

, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

Opinion: The Marketing Society Forum

. MAYBE - Wendy Lanchin, Planning and strategy director, The Marketing Store London Product brands have ... -cream parlours across London, now reduced to a single store in Leicester Square. The trick seems to work well ... be ignited with its pop-up shop on London's Regent Street late last year. However, we all know ...

Biggest brands: Top 100 online advertisers 2010

in mobile, this may even affect consumer retail and internet retailing.' Big advertisers whose internet ... are still in their initial growth phases, and are therefore likely to make an even bigger contribution ...

KFC unveils five year expansion plans

LONDON - KFC has announced plans to open 300 new restaurants over the next three to five years.

ASA study finds food ads comply with childhood obesity code

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a

Royal Bank of Scotland to provide free financial advice

LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part

The Week in Marketing: 2 December 2008

LONDON - A roundup of the important stories from the world of Marketing....by DDB London, shows a St Bernard dog emerging from an alpine storm with a copy of the FT attached to its ... London decided not to repitch for the business, on which it had worked for 26 years, after losing out ...

KFC plans Cayan grilled chicken roll-out

LONDON - KFC is gearing up to offer grilled chicken in its restaurants across the UK under the name...breakfast menu in the North-East and at its flagship Marble Arch store in central London. It aims go ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.