Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ...
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Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games....From today, people who follow Glac au vitaminwater on Twitter will have the opportunity to win 15 pairs of tickets, including an overnight stay at a London 5* star hotel. To put their hands up ... _UK handle. Glac au is planning a range of activity over the coming weeks in support of London 2012, which ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
this year that aimed to bring the Alps to London . A new global digital platform, www ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
and it extensively uses PPC activity and promotions with partners, including Groupon. Last year, the retailer even ... to Ocado's heartland within the M25. 'If you look at internet food shopping, even if we're only talking ... as a glorified Waitrose delivery service for wealthy West Londoners. - Developing the company ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ... nearly 70% (since 2009). So even our shareholders understand that. Still, every six months we have a ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
The online game, created by Interpublic's UM London, is part of a wider campaign, 'The Truth ... campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ... planner at UM London, said: "Our Bing game allows teenagers to get completely immersed in the Wagon Wheels ...
Absolut 'London microsite' by Holler
03 May 2012
Absolut has launched a microsite created by Holler and developed by Jamie Hewlett, the artist behind Gorillaz and Tank Girl.
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
, working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
