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Citizen appointed to launch Virgin Pure water purification products

Pure eliminates the need for bottled water, filter machines and even the humble kettle. We were really ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Old El Paso readies Jubilee-themed campaign

The campaign, which was planned by UM London, will use the tagline 'Bring on the Jubilicious ... , will run across roadside and London Underground 48-sheets, T-sides on London buses and JCDecaux ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ...

Britvic J2O 'cats and dogs' by BBH

The ad attempts to dramatise that J2O can bring harmony to even the most hostile of relationships the one between cats and dogs. It ends with the line: "A bottleful of togetherness." The spot was created by Justin Moore and Hamish Pinnell, and directed by The Daniels through PrettyBird. The two ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ... nearly 70% (since 2009). So even our shareholders understand that. Still, every six months we have a ...

EBLEX appoints BMB to promote red meat

brief, won the account after a pitch against other agencies on the AHDB roster. TBWA\London ... . Other AHDB roster agencies include Archibald Ingall Stretton, DDB UK, JWT London and The Red Brick Road ... quality standards, while TBWA created an iPhone app that encouraged users to cook a virtual steak ...

New York Bakery Co kicks off £3m ad review

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... its portfolio of brands between JWT London and McCann London in March. As well as Hovis, JWT picked up ...

Mr Kipling 'Jubilee celebrations' by JWT London

Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.

SodaStream appoints Luchford APM for global design brief

across the globe, including London, Hong Kong and Milan, with a focus also on music and art ...

Absolut 'London microsite' by Holler

Absolut has launched a microsite created by Holler and developed by Jamie Hewlett, the artist behind Gorillaz and Tank Girl.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.