to remove filtersChambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
London, aims to grow the Brown-Forman owned brand s awareness and usage among 25-34 year-old women ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
The campaign, which was planned by UM London, will use the tagline 'Bring on the Jubilicious ... , will run across roadside and London Underground 48-sheets, T-sides on London buses and JCDecaux ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ...
Britvic J2O 'cats and dogs' by BBH
22 May 2012
The ad attempts to dramatise that J2O can bring harmony to even the most hostile of relationships the one between cats and dogs. It ends with the line: "A bottleful of togetherness." The spot was created by Justin Moore and Hamish Pinnell, and directed by The Daniels through PrettyBird. The two ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
-Cola's sponsorship of the London 2012 Olympic Games has overshadowed its sponsorship of the Euro 2012 football ...
Mr Kipling 'Jubilee celebrations' by JWT London
09 May 2012
Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead
Absolut 'London microsite' by Holler
03 May 2012
Absolut has launched a microsite created by Holler and developed by Jamie Hewlett, the artist behind Gorillaz and Tank Girl.
Lucozade Sport 'Ashley Young' by Grey London
03 May 2012
The TV ad features the Manchester United star Ashley Young training and playing football. Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport. A series of sporting profiles also appear in print and long ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
