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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

Pure eliminates the need for bottled water, filter machines and even the humble kettle. We were really ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

cereal brand, although it was later cleared by the Advertising Standards Authority. Kellogg recently ...

Jordans & Ryvita calls £6m advertising pitch

24 May 2012 | by Sara Kimberley

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

EBLEX appoints BMB to promote red meat

10 May 2012 | by Anne Cassidy

brief, won the account after a pitch against other agencies on the AHDB roster. TBWA\London ... . Other AHDB roster agencies include Archibald Ingall Stretton, DDB UK, JWT London and The Red Brick Road ... quality standards, while TBWA created an iPhone app that encouraged users to cook a virtual steak ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... its portfolio of brands between JWT London and McCann London in March. As well as Hovis, JWT picked up ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

10 May 2012 | by Matt Cartmell

The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process. Neither the agency nor ... outside of the home in London. It is used by 75 per cent of London florists. It is led by chief ...

SodaStream appoints Luchford APM for global design brief

08 May 2012 | by John Owens

across the globe, including London, Hong Kong and Milan, with a focus also on music and art ...

LBi wins pitch for Carlsberg digital

03 May 2012 | by Campaign staff

, working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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