the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...
LONDON - The market-leading juice drink is at risk of losing its crown to healthier alternatives.
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Jonathan Warburton, chairman of Warburtons, is determined to conquer London and the South East....London, the South East and East Anglia. The secret of its success? The bluff Lancastrian gives a down ... in the capital, showing a distinctly Northern suspicion of cosmopolitan London. 'I don't think the North-South divide exists, but there is a divide inside and outside the M25,' he says, pointing to London's more ...
LONDON - Unofficial brands should take care when running football-based pushes this summer.
LONDON - Unilever is experimenting with crowdsourcing for ads on an unparalleled scale.
LONDON - The frozen-pizza brand is losing sales, despite steady growth across the sector.
. MAYBE - Wendy Lanchin, Planning and strategy director, The Marketing Store London Product brands have ... -cream parlours across London, now reduced to a single store in Leicester Square. The trick seems to work well ... be ignited with its pop-up shop on London's Regent Street late last year. However, we all know ...
LONDON - Coca-Cola's European restructure will aim to bring more consistency to the region....Questions are being raised over Coca-Cola's future marketing strategy in light of the expected centralisation of its European marketing operations into a London hub as part of a wide-reaching restructure ... , but even some of its roster agencies admit that the current arrangement does not make for overly strong ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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