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ITV signs up Pepsi for Shazam-enabled ad in BGT final

functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...

Bauer Media partners Kraft for Philly in 5 campaign

Dairy Milk 'Postcards' and Cadbury Dairy Milk 'Pumped' around Cadbury's wider London 2012 sponsorship ...

NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue

later in the year. The partnership was orchestrated by media agency UM London and Adam Bulleid from ...

Smooth Radio signs promotional deal with Tetley

The deal will run from November until February next year. Tetley will sponsor Andy Peebles' weeknight evening show using its iconic Gaffer character to promote Tetley decaf to the Smooth Radio audience. The deal was brokered by GMG Radio Solutions and MediaVest. The agreement also involves a ...

Greenall's London Dry Gin to sponsor Adventurer's Guide to Britain

Greenall's London Dry Gin has signed up to sponsor ITV1's 'Adventurer's Guide to Britain' as part...demographic for Greenall s, and this show beat even 'Masterchef USA' and 'Hotel Inspector' for its ability ...

Cadbury Dairy Milk to sponsor Glee on Sky1

London 2012 sponsor Cadbury has signed its Dairy Milk brand up to sponsor the third series of Glee

Gordon's buys bespoke pre-show theatre slot

. The spot is designed to reinforce the new positioning of Gordon's as the first drink of the evening ...

Media Bitch's Diary 22 July

Spit or swallow? Bitch is looking forward to the result of the Majestic Wine media pitch, with MediaCom , UM London and the7stars making it through to the shortlist, if rumours are to be believed. However, one of the agencies on the longer list that didn t make it through to the next round, tipped ...

Beastie Boy Mix Master Mike to join Xfm

Nando's, the chicken restaurant chain, is to sponsor a new Saturday evening show on Global Radio...was to join 95.8 Capital FM to present a Saturday evening programme, but he left the station after one show. ...

Magners scoops Mail Connected's 'A Month of Sundays' competition

many agencies participated in this great competition. The standard of entries has been incredibly high ...

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