03 May 2012
| by Campaign staff
, working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...
03 May 2012
| by Jeremy Lee
VCCP has been handed the £25m advertising account for Muller Dairy, taking over from TBWA\London...the agency and its other roster shop TBWA\London.
Muller handed the entire business to TBWA, which ...
03 May 2012
| by Sara Kimberley
The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR.
Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...
02 May 2012
| by Alex Brownsell
Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ...
addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...
02 May 2012
| by Helen Edwards, PPA, Business columnist of the year
at Starbucks on your way in, your self-esteem is already heading south, and the working day hasn't even begun ...
again. Hey, never mind the usual, standard-size latte; today, let's make it a grande.
According to a ...
. This holds even when price difference is neutralised.
Status and obesity
The most troubling conclusion ...
01 May 2012
| by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ...
."
The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ...
Benecol (Johnson Johnson) Sense Worldwide
Bepanthen (Bayer) JWT
Transport for London
Honda UK ...
01 May 2012
| by Loulla-Mae Eleftheriou-Smith
with the stars of the London 2012 Olympic Torch Relay City Celebrations, these new creatives aim to engage ...
01 May 2012
| by Matthew Chapman
Ocado commercial director Jason Gissing has warned the disruption caused by the London Olympics...up our business because you have restricted traffic routes through London and other cities, making ...
are the latest from London-based businesses expressing concerns about mobility through the capital during ...
with Transport for London to overcome logistical supply challenges.
Earlier in the year BBPA chief executive ...
27 Apr 2012
| by Gemma Charles
players across beer, wine and spirits launching a set of voluntary standards for all their marketing ...
. This means lowering the alcohol content on several brands and even pulling some super-strength drinks ...
of minimum pricing.
Shifting standards
Either way, the idea's emergence in terms of reference of a ...
27 Apr 2012
| by Kate Lloyd
Advertising
MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign)
Marketing
Heinz has appointed Giles Jepson as chief marketing officer ...