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Transport for London 'app' by R/GA London and New York

of Londoners....The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...

London Elects 'how do you like your London?' by WCRS

A London-wide advertising campaign by WCRS has been launched this week to encourage people to vote..."How do you like your London?" is aimed at the capital s 5.8 million eligible voters and promotes the election for the Mayor of London and the 25 London Assembly Members. The campaign will run on radio, press, online and outdoor channels. It was created by Gavin Cumine and Andy Parkman, with digital ...

Greater London Authority 'gigs' by St Luke's

The Mayor of London has launched a campaign to promote A Summer Like No Other, a series of events...St Luke s launched the campaign with posters on the London Underground, as well as press and digital ads. The work was created by Al Young, Julian Vizard, Ed Redgrave and David Wigglesworth. It is designed to drive traffic to www.molpresents.com , an online hub developed by EHS 4D. ...

Women's Aid 'the cabinet of dreams' by Grey London

The work features nine out-of-the-ordinary Valentine s Day gifts. Designed by Grey and displayed in bell-jars in a Soho shopfront 3D installation, each gift has its own unique interpretation and illustration from London artists and collectives, such as Rob Ryan, Kyle Bean, Fred Butler, The Last Tuesday ...

Survivors UK 'real men get raped' by Johnny Fearless

The work launches during the England home games at the 6 Nations rugby union tournament across London Underground, Waterloo station and selected out-of-home sites. ...

TfL 'the Olympic delivery' by M&C Saatchi

Transport for London and the Olympic Delivery Authority have launched a campaign by M&C Saatchi...The ads use caricatures of Olympic and Paralympic athletes in day-to-day London transport situations and encourage people to seek information before travelling. The work was written by Joe Miller, art directed by Tristan Cornelius and illustrated by Tokyoplastic. The campaign will? include press ...

Ken Livingstone 'fare deal' by BETC London

Ken Livingstone, the Labour Party candidate for London Mayor, is promising a 'fare deal' for public...The campaign, created by new advertising agency BETC London, is inspired by Transport for London s own warning posters. It is part of an ongoing series of ads planned by BETC London in the run-up to the mayoral election on Thursday 3 May, 2012. ...

Pacific Standard Time 'Ice Cube celebrates the Eames' by TBWA\Chiat\Day

TBWA\Chiat\Day Los Angeles has created a campaign starring Ice Cube to promote Pacific Standard

CALM 'the silence is killing us' by BMB

The men featured in the shots, including E4 s Fonejacker Kayvan Novak and the world-champion beatboxer Faith SFX, have been captured mid-sentence as if they are getting something off their chest. The campaign promotes the launch of the CALM helpline and text service in London. It was written by Joe ...

Locog 'London 2012 Festival' by McCann London

The London Organising Committee of the Olympic and Paralympic Games has launched a print...The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images from across the UK. They are united by the "pink ribbon" motif, which appears to advance through the landscape. The campaign encourages people to plan events at www.london2012.com/festival. It was written ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.