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National Lottery promotes its 'genuine' Olympic contribution

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling

Big Jubilee Lunch project in TV push

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...and we know this campaign will help even more people to take the plunge and knock on their neighbours doors to organise community celebrations." McCann London's creative directors Matt Crabtree and Simon ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

things from customer insight to managing a brand s social life looks exhausting, undoable even ...

VIDEO: Samsung marketer outlines Hope Relay goals

's Olympic 'Hope Relay' initiative at London's City Hall....-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle

Lush ad banned over claims that reptile trading was driving species to extinction

). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Twelve months on and the ICO is ready to enforce 'cookie' law

series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...

VIDEO: Launch of the M&S 'Shwopping' campaign

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

Boris bids for Tech City to join London & Partners

Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation...the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what size of budget would be shifted into London Partners. The Tech City Investment Organisation is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.