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Aspire 'stories' by JWT London

The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Museum of London readies comms drive

The Museum of London has created a director of comms role as it steps up comms efforts to connect...of call' and, in a new focus, young urban Londoners. Robbins told PRWeek: 'We want to appeal to the young, cool urban Londoner who would enjoy a pop-up exhibition and tell everyone about their experience ... with the ordinary Londoner and focus on a more outward-looking and proactive approach to all our media handling ...

Transport for London 'app' by R/GA London and New York

of Londoners....The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...

Corsodyl 'ignore' by Grey London

Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum

NCDV 'drag him away' by JWT London

JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre for Domestic Violence.

London Business School hires The Communications Agency

London Business School has appointed The Communications Agency to handle its advertising...'s education programme to students and corporate buyers. London Business School has previously worked with agencies including Gyro and Tequila\London. It appointed Mindshare last year to handle its media planning ... for London Business School. The activity focused on recruiting students to a new Masters programme ...

London Mayoral race 'entirely negative'

Londoners heading to the ballot box to choose a London mayor today were subjected to a personality...claimants out of London. 7 30 April: The London Evening Standard backs Johnson. ... . 'Our comms tactics around these events were to stay quiet, carry on with Boris visiting parts of London ... Tube fares. The Livingstone team insider believed his campaign had suffered because the London ...

RNIB appoints Arthur London to £1.5m ad account

The Royal National Institute of Blind People (RNIB) has appointed Arthur London to its estimated £1...The agency beat DDB London and Maher Bird Associates (MBA) in a three-way pitch, handled by Creativebrief. St Luke's was the incumbent on the account and had worked with RNIB for eight years, but did not repitch for the business. The agency won the business from JWT. Arthur London will be responsible ...

Boris bids for Tech City to join London & Partners

Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation...the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what size of budget would be shifted into London Partners. The Tech City Investment Organisation is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his...London s got a fantastic future, the right timezone and the right language. It has a highly ... colossal regeneration taking place in East London. Simultaneously the city is becoming ever safer and more attractive to live in, so I think London has a clear lead over other so called global cities. We ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.