Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
things from customer insight to managing a brand s social life looks exhausting, undoable even ...
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National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
's Olympic 'Hope Relay' initiative at London's City Hall....-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
Twelve months on and the ICO is ready to enforce 'cookie' law
30 Apr 2012 | by Sarah Johnson
series: Tomorrow - Alex Altman, CEO of Initiative talks media partnerships, the London Olympics 2012 ...
VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...
Boris bids for Tech City to join London & Partners
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation...the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what size of budget would be shifted into London Partners. The Tech City Investment Organisation is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
the demeanour of imploring supplicant. Even charities of great wealth, such as Cancer Research UK, complain ... Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand ...
Orange RockCorps gigs suspension hints at demise of mobile brand
24 Apr 2012 | by Matthew Chapman
said it had decided not to hold a standalone London gig this summer because of the packed events ... . The gigs are likely to take place in September or October, to avoid clashing with the London 2012 Olympics ... in the US in 2005, made its UK activity debut with the backing of Orange in 2008. Last year s London gig ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
