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LONDON - Rajar chief executive Sally de la Bedoyere has been appointed director of income...David Mansfield, current chairman of Rajar is set to assume the joint role of chairman and chief executive, while a suitable successor to de la Bedoyere is found. De la Bedoyere was previously managing director at Associated Newspapers' Evening Standard and, prior to that, was advertising director ...
the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... customers the chance to own their electricity generation and cut bills, or even sell some of the electricity ...
-measure hair protrusion with an accuracy that would do justice to particle physics. Even Unilever, with Lynx ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...
, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell
LONDON - Marketers in all sectors will be affected by draft guidelines on green ad claims....the guidance into account, so it would be referred to in any Advertising Standards Authority adjudications ... -founder of sustainability specialist Given London, who took part in discussions, welcomes the result. 'There did seem ... or price. Many are shocked that inefficient products are even available. We encourage businesses ...
LONDON - Political parties are showing brands the way on handing consumers control
LONDON - The three main parties are lining up to challenge brands over targeting children....Barraclough, founder of direct agency BEC London, wrote: 'It's the only thing I agree with Cameron on.' He ... , says the ASA should retain control of regulation. 'Both parties want better standards, and we're behind ... that it could even 'delay the appropriate action being taken'. There is, however, more of a grey area where ...
LONDON - Tactics used by political parties to woo female voters are clumsy and outdated....this the 'Mumsnet Election'. However, Nimi Raja, planner at digital agency Glue London, suggests that this social ...
school in London and Magdalene College, Oxford. While at Oxford he was a member of the Bullingdon Club, a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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