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Think BR: Cookie monsters

01 Jun 2012 | by Martin Greenbank

are compliant. Even if this is not the case, with the current upheaval at board room and editorial level ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

Think BR: Inadvertent advertorial?

30 May 2012 | by Helen Bowyer

. While Trading Standards is the body responsible for prosecuting offences under the consumer protection ... to the Advertising Standards Authority (ASA) for investigation. The ASA also enforces the CAP code. The best way to play it safe and avoid the negative PR associated with a Trading Standards investigation or an upheld ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

By engaging in the retail space marketers will be well positioned to take advantage of London 2012..., as for many a shopping centre is likely to be the gateway to the London 2012 Olympic Games. The combination ... will be concentrated around the Olympic site and central London, with major shopping centres poised to reap ... propensity to buy among 59%. Even in a crowded branding environment like the Games - with 26 brands ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes...- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ... . The BBC will be showing the opening and closing ceremonies and the men's 100m final in 3D - even ... free app to help visitors plan their experience. The London 2012 Games is set to be a record ...

Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

in various titles (created by McCann London) featuring a dog carrying not a newspaper but a tablet computer. And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ... it was back to that pile of emails and preparing for our own Evening with Olympians Dinner on Thursday night ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

of nature and the carefree pursuit of pleasure. With sat nav we hardly even need to know where we ...

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

screen phone has been so rapid that iPhones and the like have become ubiquitous, even amongst ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... it elsewhere and perhaps even create their own version. The shift in power is now tilting in favour ...

Think BR: Making the most of Euro 2012 sponsorship

23 May 2012 | by Jamie Robertson

With all the buzz around the London Olympics it's important not to forget about the opportunities...lifetime London Olympics starting to reach fever pitch and sponsors, broadcasters and politicians ... will be even greater this time around. In order to make the most of the sponsorship opportunity around ...

Think BR: Advertising for the second-screen

22 May 2012 | by Andrew Fisher

, and being shared with digitally with other people. Mobile usage is rapidly taking over as a standard way ... believe the second-screen enables them to extend a 30-second advert into two, three minutes or even longer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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