National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
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Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including ... with this ground-breaking new format that rewards their viewers and ours with an even deeper experience ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
By engaging in the retail space marketers will be well positioned to take advantage of London 2012..., as for many a shopping centre is likely to be the gateway to the London 2012 Olympic Games. The combination ... will be concentrated around the Olympic site and central London, with major shopping centres poised to reap ... propensity to buy among 59%. Even in a crowded branding environment like the Games - with 26 brands ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes...- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ... . The BBC will be showing the opening and closing ceremonies and the men's 100m final in 3D - even ... free app to help visitors plan their experience. The London 2012 Games is set to be a record ...
'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
28 May 2012 | by Sarah Shearman
The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
, the publisher of Scout London, the new free weekly magazine for London's social life....of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online ... his 20-year career in magazine advertising. Mercer said: "London is hosting the biggest sporting ... impact at the best page rate to effectively target commuters, tourists and local Londoners during ...
DMGT digital revenues to offset print revenues "within five years"
28 May 2012 | by John Reynolds
to London for the Olympics will pick up the title during the fortnight. Daintith added that the group had ...
Absolute Radio secures Euro 2012 commentary
28 May 2012 | by Maisie McCabe
on its FM signal in London and the South-East and its national AM signal, as well as on DAB, online ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
BBC retains Premier League highlights package
25 May 2012 | by John Reynolds
The broadcaster has been awarded the rights for three seasons after it bid 179.7m, the Premier League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day' ('MOTD') programme, the Sunday morning repeat and 'MotD2' on Sunday evenings. It is unclear which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
