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MEDIA: Why even MacKenzie might not save the Mirror

to hunt - unsuccessfully - for pounds 5, pounds 10 and even pounds 50 notes. Other titles ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

? According to Christopher Poole of the Evening Standard, Craigie Taylor put an enormous amount of work ... s London Tonight, ITN and Sky.The syndicated column was taken up by 200 regional newspapers ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

. Even though most publishing processes are carried out using computers, the end product has ... media, but it can be complemented by the appropriate use of CD-ROM multimedia, and even the humble ... partners, employees, analysts, the public, and even customers. It s a key thing we need to look ...

MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

sponsorship and the London Palladium, where ITV attempted to dazzle advertisers with its pounds 800 million ... higher standards than satellite and cable because of its hold on 90 per cent of viewing ...

STOP PRESS: Republic to set PR menu for Wheeler’s

s restaurants, which are located in London and Brighton....Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions programme. Republic will promote a new customer loyalty scheme and support each of the nine Wheeler s restaurants, which are located in London and Brighton. ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

excitement to an otherwise standard piece of activity. Band and Brown has utilised a number of creative ... is for Underground Concord Camera has produced a 35mm London Underground fun camera which can be customised ... with a tourist map of 12 of London s top tourist attractions. (See F is for Film and photography ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

companies are taking control of CRM campaigns from their inception and are even devising health checks ... was arranged at London s Claridge s hotel with the Andrex puppy, Bromilow and Ann Thair, GDBA fundraising manager for Greater London. Bromilow and Thair also conducted interviews with local radio stations, via ...

NEWS: Red Bull charges Jackie Cooper with brand boost

) are being investigated by the Advertising Standards Authority after the policing body received ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

Association (DMA). This means they have to work under a code of conduct and maintain certain standards ... telemarketing campaigns today have some sort of PR purpose, even if this may not be their primary purpose ...

NEWS: Grayling to cover Europe for Scitor

. Grayling s brief is to organise country-specific campaigns to be co- ordinated out of Grayling s London ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.