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ITV's chairman job, the London Evening Standard's shift to a free distribution model, Barry Sayer
LONDON - The Evening Standard has handed its £4.5m media planning and buying account to Walker...Walker Media won the business from the incumbent Starcom. The agency also handles media for The Independent. The circulation of the Standard in February was 277,552 according to the latest Audit Bureau ... strategy in an attempt to better compete with the London freesheets, thelondonpaper and London Lite ...
The new-look London Evening Standard, results from Trinity Mirror and Johnston Press and analysis
the celebrating teams from the London Evening Standard, Global Radio and ZenithOptimedia
Radio snatched Sales Team of The Year and the London Evening Standard walked away with the media Grand...of the London Evening Standard. Since the London newspaper stunned the market by moving from paid-for to a ... 2010 Grand Prix: London Evening Standard Agency of the Year: ZenithOptimedia Sales Team ... of the Yea r Gold: London Evening Standard Silver: Spotify Bronze: talkSPORT Rising Star: Andrew ...
LONDON - It would be understandable if Channel 4's decision to cut its marketing spend, while...After all, how many times have marketers been lobbied by media owners, trade bodies such as Thinkbox and, more particularly, the IPA, into accepting the mantra that companies that maintain, - or, even better, increase - marketing spend during a recession are also those that will maintain or improve ...
A poster, created in-house, featured the Union Flag behind the line: "Proud to support our armed forces." Unfortunately, the flag was shown upside down - which, in naval circles, is a distress signal. Bob Russell MP spotted the mistake, and told the London Evening Standard: "I trust they have greater ...
via all channels - on-air, digital and online - talkSPORT has created World Cup content hubs in London ... to view again on the ITV Player. Following our evening match coverage, ITV1 will screen James Corden ...
LONDON - The Radio Advertising Bureau is doubling the number of campaigns its quantitative research...become "the gold standard" for measuring radio campaign effectiveness. He said: "Before RadioGauge ... and creativity. And even when the advertisers used radio and the campaign failed to have the desired effect ...
. The tumbleweed blowing through this particular agency's fancy London headquarters must have been a sight ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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