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Media: Double Standards - 'London 2012 will be the making of digital OOH'

. The euphoria of these visitors and of the local audience will make OOH advertising even more cost ... . Kinetic Panel research shows 35 per cent of people nationwide and 42 per cent of Londoners are currently excited about the Olympics and people will make an effort to come to London to share the experience ...

Appointment to view: London Mayor hails Standard's Dispossessed campaign 'media at its best'

London Mayor Boris Johnson hailed the Evening Standard's Dispossessed campaign "a classic example...." The book has been written by David Cohen, chief features editor at the Evening Standard. Speaking last ... The Dispossessed campaign was launched by the London newspaper to raise awareness and funding ... than 7m. Speaking at the book launch of Calling London, which tells some of the personal stories ...

London 2012 campaign marks two years to the Games

to go until the London 2012 Olympic Games begin....and the London Evening Standard. Other partners will also mark the date, with John Lewis creating a window ... The London Organising Committee of the Olympic Games (Locog) has rolled out a campaign ... volunteers. The London 2012 Volunteer Programme, which is backed by worldwide sponsor McDonald ...

EDF Energy kicks off London Eye campaign

three-year partnership with the London Eye....paper and the London Evening Standard, supported by digital out-of-home activity. Gareth Wynn ... event, the EDF Energy London Eye was symbolically illuminated at sunrise. The event was designed ... Energy. This morning's weather report during 'Daybreak' was also shot from the London Eye ...

Three readies major push for unlimited data contract

data One Plan, with a prominent outdoor and radio drive, and cover wraps on the Metro and Evening...such as London's Imax, London Underground spots and Westfield shopping centre's digital screens. These will be supplemented by national radio spots, direct response press ads, wraps in London's Evening Standard and Metro ...

Metro Bank invites public to 'join the revolution'

Print ads, created by design agency InterArch, run on the front cover of today s (22 July) London-region issue of Metro, as well as the London Evening Standard. The ads, which feature the tagline Join ... London branches in Holborn and Earl s Court. They invite consumers to join Metro Bank s "opening ...

BA launches ad campaign to back wide-ranging sale

The first ads run today (26 August), promoting the Big Sale the first time BA has offered discounts in every cabin including first class, where tickets will be discounted by as much as 4,000. They are created by BBH and appear in newspapers including Metro and the London Evening Standard. Other ads ...

Ogilvy launches ad campaign for world's first low-carbon restaurant

LONDON - Ogilvy Advertising is launching a high-profile integrated advertising campaign to promote...." The ads will run in publications including the Metro, the London Evening Standard and Time Out, as well ... footprint every menu item to international standards, appointed Ogilvy to handle its advertising, without a ... on New York's 8th Avenue. Branches will follow in London in June, with restaurants on Shaftesbury ...

Standard Chartered unveils new brand positioning

LONDON - Investment bank Standard Chartered is rolling out its first global brand campaign in 40...Standard Chartered's commitment to being a "positive force" wherever it does business and to "support ... to the broader community. Peter Sands, Standard Chartered group chief executive, said: "We're here for the long term." The TV, print, outdoor and digital campaign, by TBWA, launches this month. Standard ...

Nissan Juke drive targets young urbanites

TBWA\London has created a high-profile integrated campaign to promote the launch of Juke, Nissan...and The London Evening Standard. Online homepage takeovers will be placed across MSN, YouTube and Channel 4. To celebrate the new car, a nationwide roadshow will launch tonight throughout major cities including London ... 'Twinkle Twinkle Little Star'. Created by TBWA\London, the drive will also include nationwide outdoor ...

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